Here you will find resources on how to use technology to grow your business. From freeware to premium online tools, there are a host of applications that are designed to make life easier for business owners and their employees. We will be adding to this resource continually so be sure to check in from time to time.
Recommendations are general in nature only and we advise you to do research and / or seek further advice to get the right specific solution for your business.
Financial & Accounting Applications
Getting the right bookkeeping and accounting software is essential for businesses that are serious about managing their cashflow.
Chances are that as a business owner you are not a bookkeeper (unless of course that’s your business!); in which case we recommended you consider implementing one of the numerous packages available to small businesses so you can stay focused on your core business.
The following is a list of online solutions that cater for small business:
Useful links to further resources:
http://www.freeaccountingsoftware.com.au/
Ratings agency CANSTAR has conducted a review of MYOB, Quickbooks and Xero
Cloudwards has reviewed accounting software for freelancers and small business
Customer Relationship Management Systems
A CRM system allows you to manage your customer relationships in a systematic and structured way. You can use it for sales pipeline management, customer contact and records, storing and sharing documents, email marketing and much more.
Today most CRM systems offer a fully integrated solution that manages all aspects of how the business interacts with its customers. Implementing a CRM system in your business will allow the business to scale more effectively and ultimately lead to an increase in business value.
There are a number of CRM systems that are available to cater for businesses from micro up to small and medium sized enterprises. Some of the most popular are:
You can find excellent resources on researching and choosing a suitable CRM system here
Email Marketing Systems
There are many email marketing systems available for small businesses to use. Some have free and premium plans making them highly cost-effective.
You can find excellent resources on researching and choosing a suitable email system here
Email campaign specialist DirectIQ have published 7 tips for successful email marketing.
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