Free Digital Marketing Resources

free-digital-marketing-resources Welcome to our new website! We hope you will get great value from the tools and resources available here and from your interaction with the BEC and our community, whatever your business needs.

One key theme we like to focus on at the BEC is around the benefits of collaboration. In today’s constantly changing business environment, partnering with like-minded organisations and individuals who have complimentary skills to your own is a great way to learn, grow and achieve mutual success.

The following is the transcript of an interview conducted by Brilliant Digital which illustrates the power of collaboration and highlights the role of the BEC in helping small business.

“This month, we’ve published a series of webinars for Bayside BEC and Digital Business Solutions. These are not for profit organisations specialising in helping small businesses find their feet in the current business climate. They provide mentoring, training, business analysis and lots of encouragement and accountability. Today we are talking with John Carnohan, Business Advisor and Coach from Bayside BEC.

So, what made you and BEC decide to join up with Brilliant Digital?

We are in the game of supporting small business. There is a government initiative to educate small business owners about digital solutions as it’s no longer an optional extra when it comes to building a sustainable business.

The Digital Tsunami

Our government is recognising that many small businesses are simply not digitally ready, and that they will not be able to survive unless they get on top of that.

We’ve heard (Brilliant Digital CEO Deb Croucher) Deb talk about the Digital Tsunami facing businesses today, and we feel that it is such an apt term for our clients.

New skill set

Our clients are people stepping out with great ideas and passions. They are learning all the skills needed to run a successful business, and now, on top of that, there is this digital footprint they need to have and it’s a different skill set again. We just felt that Deb and Brilliant Digital were a great fit to educate our customers and give them a solid grounding in this field.

Our values at BEC are about investing in people, in their ideas, and building them up to be the best they can be. From our first phone call with Deb it was clear that Brilliant Digital shared those values of sowing and growing.

Why do you get up in the morning?

Leaving a legacy

I love what I do. I used to be quite successful in the corporate world. I had a fancy title, lots of travel and I was paid pretty well too. But in the end, even though I felt I had achieved some good things, I didn’t feel I was leaving much of a legacy.

Once I’d left, it sometimes felt like I’d never even been there. I was just a cog in a very big wheel.

In this age of “living in the moment” I wanted to look further and invest my skills in helping people achieve their dreams, making a difference to individuals and families for generations to come.

Making a difference

Here at the BEC, I get to help people and make a genuine difference in their lives. My favourite part of my job is that “aha!” moment when a client sees their business vision come together. It’s brilliant.

Part of what attracted me to Brilliant Digital is the genuine interest I’ve felt from every staff member I’ve come in contact with. There is a definite “let’s work together and make this great” vibe that is really energising and exciting.

How have the Brilliant free digital marketing resources helped your clients?

Access to first class training

It’s been amazing really. As I mentioned, we support a lot of regional businesses, and they have really valued having access to training they wouldn’t normally be able to attend.
The content was right on point with the main challenges our members are facing:


It’s given our clients confidence to enter the digital world and given them a central reference point. Deb has a real gift for encouraging people to engage and step out of their comfort zones and ask questions. It’s been a really positive experience.

Free resources

The free resources at the end of each webinar are invaluable. Our feedback has been overwhelmingly positive. We are finding that our clients are treating the webinars as primary ongoing digital resources rather than one-off training sessions, which is exactly what we’d hoped for.

“I have been attending all sessions … with Deb and have thoroughly enjoyed her insight into the digital world.”

“I … found this morning’s webinar really useful and look forward to going through the previous.”

“As a small business in regional NSW these webinars are a fantastic way to get current and build my online presence.”

“It was wonderful.”

Check out our webinars below:

For more free digital marketing resources, see our resources page.